Creative Direction for Hell Energy Drinks, focusing on the company tag line, "Gives you energy li...Creative Direction for Hell Energy Drinks, focusing on the company tag line, "Gives you energy li...
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Creative Direction for Hell Energy Drinks, focusing on the company tag line, "Gives you energy like HELL". I focused on the drink in an outdoor setting to demonstrate the use of the drink in an active capacity.
Experimented a bit today with Krea and image generation for a case study I’m putting together around AI EarPods connected to OpenAI.
The focus has been on creating fashion-forward product imagery and art directing a world that feels specific to the identity, rather than just generating nice-looking AI images.
The trickiest part has been product consistency. Especially getting the EarPods to actually sit snug in the ear. If you’ve worked through this process, you probably know the struggle 😅
Simply telling AI to “make it fit more snug or in the ear” doesn’t always work. It loves to reinterpret the product every time.
Still experimenting, but getting closer. If anyone has found a good workflow for keeping products consistent across AI-generated shoots, I’d love to hear it!