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I co-led UX and product design for Shopify’s Hydrogen ecosystem, designing the software and workflows that enabled developers and merchants to create custom headless storefronts. This involved defining scalable system architecture, developer-facing tools, and admin experiences that supported rapid adoption and growth from early release to $2B+ GMV in under two years.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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At the end of last year Contra engaged me for some exploratory work into what could be a Contra App. A strategic foundation for their native roadmap. Product differentiation criteria established.
Wow this is insane, @Ralph Jones | Novatur Design
Love this project man. Curious what do you use for the screen's b-roll.
Clean and strong mark 👌
Really like the balance between simplicity and character — feels very intentional. Great work 👏
This project explores how a top-tier international automotive experience could look if applied to the local market in Uruguay — and scalable across LatAm.
Most automotive websites in the region still rely on outdated patterns, limited interactivity, and low investment in digital experience. This concept challenges that by reimagining the car buying journey with a premium, product-driven approach.
The design focuses on clarity, visual hierarchy, and interaction. Users can explore the vehicle through a clean interface, switch between exterior and interior views, preview color options, and access key specifications without friction. The experience is built to feel closer to a digital product than a traditional website.
This is part of an ongoing exploration where I’m building a collection of high-quality, industry-specific web concepts — showing how local businesses could elevate their digital presence to match global standards.
Open to collaborating with teams across Uruguay and LatAm ready to push beyond the usual.
Interactive Interior 360°
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