A founder recently handed me a massive software suite to redesign, but they wanted to put every s...A founder recently handed me a massive software suite to redesign, but they wanted to put every s...
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A founder recently handed me a massive software suite to redesign, but they wanted to put every single feature on the homepage at once.
Information overload makes users leave instantly. I pointed out that a homepage is just a router.
Its only job is guiding the user to the specific solution they need. I saw this exact same pattern when building Guppy AI.
The client came with a massive idea for a fintech platform with zero clear user flows. We needed to map out a data dashboard, custom AI agents, and team collaboration tools.
If I had waited for a perfect brief, we would have been stuck in planning for months. Instead, I took complete ownership of the UX and built rapid prototypes.
We reviewed them live so the client could react to real interfaces instead of abstract descriptions. When you start proposing solutions, the entire dynamic shifts.
You stop being a freelancer executing tasks and become a true partner. We ultimately finalized 54 screens in 3 months.
How do you handle projects where the client has a huge product but zero structural logic?
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started