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Just wrapped up a new Framer template at Pacts Studio. 🌿
It's called Elena Ward.
After building templates for investment firms and other businesses, I wanted to try something more personal.
Something for the independent consultant who doesn't need a big agency website, just a thoughtful place to introduce themselves, explain their work, and connect with potential clients.
Here's what I built:
✨ 7 designed pages
💼 Reusable service and pricing cards
🎨 A complete design system
🎞️ Smooth motion and editorial layouts
🧠 2 Agent Skills to help with customization
📱 Responsive across desktop, tablet, and mobile
The biggest focus was making it feel like a person's practice rather than a generic corporate website.
Really enjoyed building this one.
Would love some feedback from other designers and independent founders.
This is lovely 😍
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All looks so clean!
IPO Gateway landing page web design 3D animation website
A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?
Well said. Usability first, then visuals. Clear navigation wins me every time. 🙌