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Bllloo — Luxury Brand Identity & Custom Typography
Bllloo is a high-end beauty and aesthetic salon specializing in premium nail care and lash/brow artistry ("Manucure & Regard"). The goal was to construct a bespoke, high-fashion visual identity that elevates the brand to luxury status.
The Challenge
In a saturated beauty market, Bllloo required an identity that stood out from generic cosmetic branding. The brand needed an iconic, timeless signature that communicated precision, elegance, and high-end positioning to a demanding clientele.
The Solution & Art Direction
As Senior Art Director, I engineered a complete visual language rooted in European elegance and custom craftsmanship:
Custom Typography & Emblem: Designed a bespoke logotype with custom-crafted letterforms and extracted a sharp, distinctive icon symbol to serve as the brand's primary mark.
Editorial Art Direction: Paired the sleek typographic system with high-fashion, minimalist photography to build immediate brand authority and prestige.
Cohesive Brand System: Developed a versatile identity system built for premium physical collaterals, signage, and digital presence.
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VÆRON
A complete visual identity exploration built around one central idea: FORWARD FORM — a design language where fashion, architecture, engineering and movement converge.
Rather than designing a logo in isolation, I developed VÆRON as a connected brand system, where every decision has a purpose.
From the Æ construction and typography to the geometric language, material direction, color architecture, garment design, hardware, packaging, digital experience and campaign world — every layer was developed to function as part of one recognizable visual universe.
The creative direction balances contemporary streetwear with quiet luxury, using engineered silhouettes, tactile materials, architectural forms and controlled color to create a distinctive identity with both character and restraint.
The goal was simple: build a brand that remains recognizable even when the logo is removed.
Concept → Identity → Graphic System → Material → Garment → Packaging → Digital → Campaign
This project represents my approach to brand identity, creative direction, AI-assisted visual development, image editing, fashion visualisation, art direction and detail-driven design.
VÆRON
ENGINEERED TO MOVE.
Want to see the thinking behind the visuals?
Explore the full case study in my portfolio — from the initial concept and identity system to the final brand world.
Open to creative collaborations, freelance projects and brand identity opportunities.
Creative