Which one would you put on the shelf

The first is an hourglass bottle full of deep cranberry, champagne cap, cream label with a small leaf mark, set on a travertine plinth. A ribbon of juice wraps around it with whole berries and green leaves suspended in the air. Pale sage walls, a backlit circle behind, the floor reflecting oxblood.

The second is a rounded bottle with a silver cap, the mark printed straight onto wet glass. It sits on a clear acrylic slab in front of a frosted disc, halved cranberries held inside glass spheres on either side. Pink and pale blue light through everything, no solid surface in frame.

One sells the fruit. The other sells the clarity.

👇 #packagingdesign #brandconcept #beveragedesign