The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Human by Design, LUMMÉ.
I didn’t start with a prompt. I started with a concept.
The goal was to make LUMMÉ feel like a real luxury perfume brand, so the first thing I designed was the logo. Once that was locked in, I developed the cap shape from it so every detail felt connected instead of looking like a generic perfume bottle.
From there, I moved on to the product presentation. I used Envato AI to visualize each variant through images and videos, while also using its library for fonts, graphics, sound, video stock and photo stocks to keep the branding consistent. I also sourced the music and sound effects from Envato to give the final video a more premium feel.
AI definitely made the production process faster, but the creative decisions were still mine. I chose the materials, defined the color palette for every variant, and made sure the entire collection felt cohesive from start to finish.
This was a fun watch! It's always interesting to see the different workflows people use to turn an idea into a finished piece. Nice work!
Behind the process of creating Lummé, how this brand came to life 😊
make sure your submission meets all requirements for the prize pool, including a walkthrough of how you made your submission!
Thank you for the reminder, I'll attach the walkthrough video shortly 😊
Thank you, appreciate it! 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
First Row Only — My Human by Design Entry
For the #EnvatoChallenge, I wanted to test the Human by Design theme rather than simply talk about it. In a world where AI and asset libraries offer almost unlimited options, I wanted to see whether removing most of those choices would make human judgment more visible.
If chance decided what I searched for and the first row limited what I could use, could I still turn those ingredients into something intentional?
That question became First Row Only. Four random words decided what I searched for, and every asset had to come from the first row. I could reroll, but only all four words together. Once I accepted a set, it was locked. The constraint removed the safety net of searching for the perfect assets. It forced me to recognize potential, make tradeoffs, and turn a random combination into a coherent design. I built a simple Chrome extension to keep the process honest.
On the fifth draw, I got FESTIVAL for the photo, TEXTURE for the graphic, SOFT SERIF for the font, and HERO as the poster word. The font direction wasn’t what I wanted, but the other ingredients had too much potential to ignore.
My Human by Design moment was choosing to build the base image myself. ImageGen could have produced a finished poster faster, and possibly even a more polished design than I could build on my own. But this wasn’t about outperforming AI. I wanted to own the typography, composition, and message, then let VideoGen extend my design into motion. Finally, I used SoundGen to complete the animation with a five-second festival sound.
Choosing the assets with the most potential, deciding what to create myself, and knowing where AI could take it further—that’s Human by Design.
PERFECT IS NOT THE POINT.
For the Human by Design challenge, I created a dark high-fashion jewelry campaign around a sculptural silver ring.
The first AI-generated directions were polished, balanced and technically impressive — but they felt too safe. The more “perfect” the images became, the more they lost the asymmetry, texture and tension that made the ring distinctive.
My Human by Design moment was choosing not to correct those irregularities.
I changed the direction from sterile product perfection to a darker editorial campaign built around real skin texture, sculptural movement, hard directional light and the handmade character of the metal.
AI generated the options.
Human judgment shaped the campaign.
Created using Envato stock assets, typography, music and sound, with AI-assisted image and video workflows and final human art direction.
@envato
#envatochallenge
I'm not a brand designer, but seeing this CapCut AI challenge made me want to give it a try... and honestly, it was so much fun. ✨🎨
Life is already hard enough to take everything seriously, so here's me adding a little whimsy to my day. 🌼💫
Sometimes the best creative moments come from trying something that's completely outside your lane. 🤍
Thats a great and cute design. I both feel the clean side of the design and the tasty & cute side too!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?