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PERFECT IS NOT THE POINT.
For the Human by Design challenge, I created a dark high-fashion jewelry campaign around a sculptural silver ring.
The first AI-generated directions were polished, balanced and technically impressive — but they felt too safe. The more “perfect” the images became, the more they lost the asymmetry, texture and tension that made the ring distinctive.
My Human by Design moment was choosing not to correct those irregularities.
I changed the direction from sterile product perfection to a darker editorial campaign built around real skin texture, sculptural movement, hard directional light and the handmade character of the metal.
AI generated the options.
Human judgment shaped the campaign.
Created using Envato stock assets, typography, music and sound, with AI-assisted image and video workflows and final human art direction.
@envato
#envatochallenge
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BPartner — SportsTech Platform Connecting Coaches & Athletes 🥊📈
We designed a scalable digital platform for BPartner 🚀 — a SportsTech ecosystem that connects fighters, coaches, and martial artists through one seamless experience.
The challenge was to simplify the entire training journey, from discovering verified coaches to scheduling sessions, managing clients, and tracking performance. We created a clean, conversion-focused interface that balances powerful functionality with an intuitive user experience across desktop and mobile devices.
Special attention was given to:
• a modern dashboard for managing schedules, client sessions, messages, and training analytics;
• responsive web and mobile experiences designed for both athletes and coaches;
• streamlined booking flows that make finding, scheduling, and managing training sessions effortless;
• role-based user journeys tailored to different audiences within the platform;
• clean data visualization and calendar components that keep important information easy to scan;
• a scalable SaaS design system built to support future platform growth and new product features.
The result is a user-friendly SportsTech platform that helps coaches grow their business while making it easier for athletes to discover, connect, and train with the right professionals.
Looking to design a powerful SaaS platform, marketplace, or digital product for your startup? Let's build something that scales together 💙
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