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One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
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Grounded in humanity, made for movement.
Packaging and custom Framer website design for Ubuntu Moves, a wellness brand inspired by the belief that “I am because we are.”
Earthy colors, expressive patterns, and bold typography bring its sense of connection into the physical and digital experience.
Thanks @Can Girgin for the Framer development💫
The olive shopping bag with the wordmark split around that circular emblem looks great in the warm light, and the big tonal arches printed behind it add movement without shouting.
SpaceX and Salesforce both renamed AI products this month, and neither of them picked the timing.
On September 29 a federal order told government agencies to say "super intelligence" instead of "artificial intelligence." It doesn't apply to private companies. Within twelve days SpaceXAI was becoming SpaceXSI and Salesforce's AIForce was SIForce anyway.
I'm staying out of the politics. The brand side is what I keep thinking about. If a word in your name came from somewhere else, whoever controls that word controls when you rebrand.
Meanwhile Intuit did a big AI push this year and called it Intuit Intelligence, on a name it already owns. Calendly grew into a platform with AI features and stayed Calendly. Pleo moved into mid-market spend and kept its name and its pink.
None of them has anything to change this week.
If you want trend words in your copy, put them in the descriptor line. That takes an afternoon to change. Your company name takes a year.
I wrote this week's BRIGHT Method about it, with a quick test you can run on your own name and deck.
Read on Substack
Read on Linkedin
Read on X
What type of combination is that?
Indian spirituality × Japanese minimalism × personality-driven clothing.
That’s Tenjiku.
But getting this combination right wasn’t as simple as putting three ideas together. We started with research digging into what Tenjiku means, where the name comes from, its cultural roots, and how those ideas could shape a visual identity without feeling forced or predictable.
From that research came the logo, typography, symbols, and the overall visual language.
Every element has a reason behind it.
The logo is only the final result. The interesting part is how we got there.
We’ve documented the whole thinking & design process on Behance.
Go check out the story behind Tenjiku
The research showing through the design is what makes this work. Love the Indian x Japanese balance - not easy to pull off but you nailed it.
