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ongoing work: MONAD energy drink — full brand world builing using a single logo mockup
butter scotch. 110% energy. zero jitters.
what i am building:
→ vintage poster design with distressed typography
→ mockup design for the can
→ product photography (on-model + studio)
the tiger mascot with sunglasses? that was the spark. everything grew from there.
building a full world — from a single product concept to campaign-ready assets.
tools: GPT Image 2 + Seedance 2.0 + Affter Effects
timeline: 7 days day
output: total of 16 campaign assets + brand films
this is what Direction + AI brand building looks like in 2026.
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Just joined Contra and wanted to kick things off with some work I'm proud of. This is a loop from Dataset Clothing, a label I built from the ground up around low frequency music culture. Apparel, identity, community. Looking forward to being part of this one.
Art DirectionGraphic DesignLogo DesignAdobe PhotoshopAdobe IllustratorAdobe Lightroombrandidentitycreativedirectorappareldesign
This is very well crafted. The attention to detail and consistency across slides really stands out.
Posted a new case study on three AI-generated brand videos for Count Play Explore.
Covers the multi-tool workflow architecture (Veo / Kling / Runway / Flora / ElevenLabs / AE), the audio engineering for character voice work, and the workflow innovations that came out of producing real client deliverables under deadline.
Fantastic job!
The Brand Moodfilm and Visual Identity Generator is a node-based AI workflow built in Melius designed as a creative brainstorming tool for designers. It helps turn a simple brand brief into a complete visual identity board that can spark direction and inspiration.
The process begins with a short questionnaire covering the brand name, audience, tone, and positioning. An AI node analyzes these inputs to define the brand’s core personality, archetype, and emotional themes. This gives designers a strategic starting point rather than a blank page.
From there, the workflow generates a cohesive visual system including a suggested color palette, typography direction, logo style ideas, and imagery inspiration. It also creates example visuals such as a hero image or website concept to help designers see how the brand could come to life.
All of these elements are assembled into a clean visual board and exported as a high-quality image. Instead of replacing designers, the workflow acts as a creative partner, helping them explore directions, refine ideas, and kickstart the branding process with structured inspiration.
Building this in Melius allowed me to clearly structure the creative process from strategy to final output, and the node-based system made it easy to connect AI reasoning with visual generation in a logical and flexible way.
Hey there! Can you share the public link to this project?
You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'
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