Transform Brand Briefs into Inspiring Visual Identities with AI

Transform Brand Briefs into Inspiring Visual Identities with AITransform Brand Briefs into Inspiring Visual Identities with AI

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Narkie .

• 14h

The Brand Moodfilm and Visual Identity Generator is a node-based AI workflow built in Melius designed as a creative brainstorming tool for designers. It helps turn a simple brand brief into a complete visual identity board that can spark direction and inspiration.

The process begins with a short questionnaire covering the brand name, audience, tone, and positioning. An AI node analyzes these inputs to define the brand’s core personality, archetype, and emotional themes. This gives designers a strategic starting point rather than a blank page.

From there, the workflow generates a cohesive visual system including a suggested color palette, typography direction, logo style ideas, and imagery inspiration. It also creates example visuals such as a hero image or website concept to help designers see how the brand could come to life.

All of these elements are assembled into a clean visual board and exported as a high-quality image. Instead of replacing designers, the workflow acts as a creative partner, helping them explore directions, refine ideas, and kickstart the branding process with structured inspiration.

Building this in Melius allowed me to clearly structure the creative process from strategy to final output, and the node-based system made it easy to connect AI reasoning with visual generation in a logical and flexible way.

Project link: https://app.melius.com/projects/a64aff04-a6c8-477e-8448-84c72f1989b4/canvas/c2bf5f99-54b2-475b-ab27-88f1049f45f8

Brand Design Melius meliuschallenge

Isabel Feuerstein

pro

• 12h

Hey there! Can you share the public link to this project? You can do this by changing the General Access setting on your Melius project from 'Restricted' to 'Anyone with the link.'

Narkie .

• 4h

Done

Thank you

Narkie .

• 14h

final moodboard

Révolté

pro

• May 7

Second batch for the brand identity of Onbrd

Full case study

Figma FLORA Lovart

Akin Gundogan

• May 8

Awesome branding as always!

Raphael Ziegler

• May 8

Brand Identity and Visual Communication for a cultural space in São Paulo, Brazil, focused in connecting street artists, brands and people. Sponsored by Hypebeast, Guadalupe and SneakersBR. I animated the static logo and created some visuals to be used in events or as background visuals for the store.

2D Animation Motion Design Adobe After Effects logoanimation motiongraphics

Ajayi Sarah

• May 11

Nice 🙂

Laura Gentili

• May 7

YUMM 🍪 is a brand identity project for a cookie bakery built around the idea that a brand can be experienced as a story, not just a logo.

For this concept, I developed a visual system that combines graphic design and illustration, creating a playful and narrative-driven world. Instead of treating the logo as a static element, I integrated it into a sequence that follows the entire journey of the cookies—from mixing the dough, to baking, packaging, purchasing, and finally enjoying them.

Illustration becomes the main storytelling tool, turning each phase into expressive and engaging scenes. The result is a visual identity that not only communicates what YUMM is, but also how it feels: soft, indulgent, and slightly addictive.

This project was an opportunity to experiment with a more illustrative and narrative approach to branding, where visual identity becomes an experience rather than just a system.

I’m excited to continue exploring this direction and bring it into future projects where storytelling and design blend seamlessly.