The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
This was actually my second project together with Mocha and this time they came in with a completely different vision.🚀
Same product, new world. They wanted a fresh theme and a totally different art style from what we had built before. So we scrapped the old visual language and started from zero. That creative reset is honestly one of my favorite challenges because it forces you to think differently about something you already know.
The brief was clear: 40 seconds, fast paced, high energy. No fluff, just impact. I rebuilt the entire visual direction around their new identity, locked the animation style and made sure every single frame justified its existence. When you only have 40 seconds there is nowhere to hide.
New art direction, new story, same client trusting the process again. That part means a lot.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Next intelligence. A brand you can feel.
Ice blue, deep black and refracted glass bring texture, depth and a sense of touch to an invisible technology. An identity designed to be recognised. And felt.
Brand identity and visual direction for Niwos, a platform that brings AI agents together as a digital workforce.
Five modules. One W. A simple idea at the heart of the identity: working as one.
I’ve really enjoyed working on this project with Muhammed. His trust in my design judgement and openness to new ideas gave me the creative freedom to explore fully.
Here’s hoping this is just the first chapter of an exciting journey with him and his team.
👍 nicely done
A few things we’ve been working on this month.
Different industries, different problems, but the same goal: making complex products feel simple, clear, and trustworthy.
Fintech → Investment Banking → Geospatial AI
More projects are still in progress.
Full case studies coming soon.
This is the kind of work I enjoy seeing — simple, focused, and actually thought through.
Does an AI brand still need to look like an AI brand?
Lupr helps small and growing businesses adopt AI without the complexity, so the identity needed to do the same.
We built a clean, approachable system around movement, connection and continuous improvement, without leaning on the usual futuristic tech clichés.
The idea was simple: make AI feel like useful business infrastructure, not something you need to be an expert to understand.
As AI becomes part of everyday business, do you think brands still need to visibly signal “AI”?
Full case study below 👇
Great design it feels alive 🎉🎉❤️❤️
