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Built an end-to-end e-commerce sales analytics project using SQL, Excel and Power BI. I analyzed revenue, transactions, units sold, average order value, product categories and regional performance, then created an interactive Power BI dashboard to make the key KPIs and business trends easier to understand. The analysis also helped identify revenue concentration, regional opportunities and areas for pricing and growth strategies.
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Exploring two visual directions for a data visualization component.
Light & minimal vs Dark & bold - which one feels better for a modern dashboard?
Vote below 👇 Would love to know why.
#UIDesign #UXDesign #DashboardDesign #DataVisualization #ProductDesign #Figma
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Light one is making the data easier to scan. 😊
You have the numbers.
But do you actually know what's happening in your business?
Sales reports. Customer data. Spreadsheets. Monthly numbers.
There may be plenty of data sitting in front of you, but still no clear answer to questions like:
→ Which products are actually performing well?
→ When are sales increasing or declining?
→ What are customers buying?
→ Where are you losing opportunities?
→ What needs your attention first?
Having data isn't the same as understanding it.
This is where data analysis can help.
Instead of looking at hundreds or thousands of rows individually, I organize and analyze the data to find the patterns that matter.
For example, in a recent coffee sales analysis project, I looked at sales performance, product trends, and customer purchasing patterns and presented the results through an interactive dashboard.
The goal wasn't to create more numbers.
It was to make the existing numbers easier to understand.
Good decisions start with knowing what's actually happening.
If your business data is sitting in spreadsheets but you're still unsure what the numbers are telling you, that's a problem worth solving.
#DataAnalysis #BusinessAnalytics #Excel #PowerBI #DataAnalytics #BusinessInsights
Beautiful dashboard with clear information summary
Executive Analytics & Decision Dashboards
I design executive dashboards that turn complex operational, customer, sales, and marketing data into clear, actionable decision tools.
This project brings together dashboards I built for real business use cases - from customer health and product adoption to sales forecasting, pipeline performance, and marketing funnel analytics.
The goal across each experience was the same: prioritize the metrics that matter, reduce cognitive load, and make it easy for leaders to understand what’s happening and where action is needed.
My role: Analytics Strategy · Dashboard Design · Data Visualization · Executive Reporting · Business Intelligence
Strong framing: an executive dashboard earns its keep only when each view is tied to a decision. One addition I’ve found useful is placing decision thresholds or guardrails beside the KPIs—what triggers investigation versus action—so leaders don’t have to infer meaning from movement alone. Nice collection.