For Aelia, I was responsible for developing the brand strategy, visual identity, packaging design, and the overall creative direction of the project. My goal was to transform the founder’s unique perspective as a pilot into a distinctive brand experience, creating a clear connection between skincare, travel, and life at high altitudes.

The project began with defining the brand positioning and core narrative, which guided every design decision that followed. I created a visual identity inspired by freedom, protection, and elevation, expressed through a custom symbol, a carefully crafted color system, and a modern aesthetic designed to resonate with frequent travelers and modern explorers. The packaging was designed to reinforce this story, featuring a distinctive circular cut-out that references both the sun and an airplane window, creating a memorable and meaningful brand asset.

By aligning strategy, identity, and packaging under a single concept, I helped build a cohesive brand that feels premium, functional, and emotionally connected to its audience.

I love your use of color and composition here.

It's been a while since I last posted a project on my portfolio and today I am happy to bring this one to you!

Glowora approached me with a clear foundation already in place: a defined logo and brand identity that was not being consistently applied across their existing products. The challenge was to translate that identity into packaging and label designs that truly reflected the brand’s premium positioning.

Check it out

I love your use of color and composition here.