Your ROAS doesn't collapse at checkout. It collapses the moment a visitor starts questioning your product. Every unanswered question quietly increases the cost of every click you paid for. Founders often blame traffic quality when the real problem is post-click confidence. The highest-converting PDPs follow a deliberate sequence. Show the product in use to build instant trust. Lead with a clear value proposition so visitors know they're in the right place. Stack benefits before features. Offer the right bundle to simplify the decision. Reinforce trust with reviews, guarantees, secure checkout, and FAQs right before the buying decision. Every section has one job. Reduce one objection. Increase one level of confidence. That's the format I use when building PDPs in Figma before bringing them into Shopify with Replo or Instant. The goal isn't a beautiful page. It's a buying journey that makes expensive traffic far more likely to convert. Which section of your current PDP do you think creates the most hesitation?