My turn will come!

Definitely

Your product has 14 things blinking at me.

A red badge. A green dot. A “New!” tag. A tooltip. A banner. A survey. A chatbot waving. And somewhere under all that, the button I came for.

Every notification was a good idea on its own. Together they’re a casino.

The quiet products win because:

→ One thing asks for attention at a time → “New” stops being new after a week → The main action is the loudest thing on the screen → Everything else waits its turn

Attention is the budget. Spend it on one thing.

This is most of what I do for B2B SaaS teams: find the one thing on each screen, and get everything else out of its way.

How many things are blinking in your product right now?