Modern Visual Identity Design for Fashion Brand CLAYLUY

Modern Visual Identity Design for Fashion Brand CLAYLUYModern Visual Identity Design for Fashion Brand CLAYLUY

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shirish salve

• 1d

CLAYLUY — Modern Fashion & Lifestyle Visual Identity CLAYLUY is a modern lifestyle and fashion brand requiring a cohesive, versatile visual identity. The goal of this project was to design a clean, recognizable logo mark and an adaptable design system that works across digital applications, packaging, and physical retail spaces. The Design Concept

The Mark: The primary icon is a geometric monogram based on the letter "C." Built with clean, parallel lines and structured curves, it offers a balanced, architectural feel that remains legible at small scales, such as app icons.

Typography: The wordmark uses a clean, geometric sans-serif typeface to complement the structured nature of the central icon.

Color Palette: A warm, refined palette consisting of terracotta, deep burgundy, rich brick red, and dark charcoal. This selection provides depth and aligns with a premium retail aesthetic.

Deliverables & Assets Created

Primary Logo & Wordmark: Horizontal and stacked lockups for various layout requirements.

Flexible Color Way Variations: Optimized versions for light, dark, and single-color backgrounds.

Brand Patterns: A repeating geometric pattern and a circular emblem derived from the primary icon, designed for packaging tissue, shopping bags, and digital backdrops.

App Icon Design: Simplified container mockups showing how the mark functions in digital environments.

Technical Vector Assets: Precise, clean vector files built for print and digital production.

Adobe Illustrator Logo Design logodesigning

Sufyan Baig

pro

• Jun 23

Just comparing two of my recent branding projects and honestly... I can't pick a winner.

Both solve completely different problems, both have their own personality, and I've spent way too much time staring at them trying to decide 😅

So I'll leave this one to you:

🏆 Which branding wins?

Brand Design Logo Design Visual Design

22 voted

56%

17 voted

44%

39 votes

Closed

Oluwadamilola Oluwadamilare

pro

• Jun 23

Kinda resonate more with KrowLabs but both are really 🔥

Daniel G Bright

max

• Jun 23

Brand and web design for Costumer Conversions

Brand Design Logo Design Web Design

Bong Studio

• Jun 23

They called us for a label. We delivered a scalable system. Grünit is a family business that makes eggs, honey and walnuts on their own farm. They called us to redesign a single package. A clear, contained job. But the more we got to know them, the more we saw it. The warmth this family puts into the work on the farm wasn't reaching the shelf. And one label was never going to transmit that. Grünit needed a language of its own. So we designed the label in the scope, but built to scale across the whole line, so eggs, honey, walnuts and whatever comes next all speak the same family voice. More than the brief asked for? Yes. We did it because we connected with who they are. At Bong we work prioritizing scalability and message. Grünit gave us a fun, different project. We gave them a system. It was a pleasure. 🥚