This is a concept cereal branding project aimed for kids age 4-10 with the idea that having breakfast is a quest. For this project i went with a hand drawn illustration and also made a custom logo for the brand.I chose colors which are not normally found in the cereal to make it stand out.
That motion-blurred campaign shot with the spaced-out wordmark sets the tone straight away. You can tell when one person owns both the brand and the site. Did you carry the blur into the Shopify store as well, on hover states or the hero?