This is a concept cereal branding project aimed for kids age 4-10 with the idea that having breakfast is a quest. For this project i went with a hand drawn illustration and also made a custom logo for the brand.I chose colors which are not normally found in the cereal to make it stand out.
I designed a series of editorial-inspired layouts for a fictional typography event and workshop focused on the history of type.
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Dark & Bold definitely takes the win for me. For an event brand, that high contrast gives off solid nightlife/exclusive vibes, and the coral accent pops really well against black.