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MeriTech is a fictional B2B spatial intelligence brand that brings together geospatial data, AI, and real-world signals to help organizations understand what’s changing and what comes next.
Take a look at the full project through the LINK. 🚀
#MeriTech #SpatialIntelligence #BrandIdentity #TechBranding #BrandDesign #CaseStudy #VisualIdentity #ContraDesigner
The tricky thing with a fictional B2B brand is that nothing pushes back - no legacy mark to inherit, no procurement colour, no competitor already owning the obvious blue. Did you set yourself any fake constraints going in, or let it run free and judge it at the end?
I really agree with the point you made — strongly.
And to answer your question: I let the brand become what it wanted to be through the exploration, rather than setting strict constraints from the start. 👌
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GPT-6 Astra one-shotted my portfolio website 👇
I posted it across my socials and it came with mixed reactions 😂
Now I’m curious what the creative community here on Contra thinks.
What do you think of the design and the Soft Neo-Brutalist style?
Hit or miss? 👀
#gpt6astra #uiuxdesigner #neobrutalism
A hit for me
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Would love to hear your thoughts — what do you think I could improve in this project?
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