This project demonstrates how a single premium product can be transformed into a complete, consistent multi-platform advertising campaign.
I developed an original fictional beverage brand and created a cohesive visual identity across multiple marketing formats, including an Instagram Ad, Website Banner, Product Hero Image, and Social Media Post.
The same product, packaging, logo, typography direction, color palette, and overall brand language were maintained throughout every creative to create a strong and recognizable campaign identity.
The visuals were designed with a high-end commercial approach, combining AI-assisted image generation, product visualization, cinematic lighting, realistic reflections, 3D depth, advertising composition, and professional creative direction.
The project demonstrates how one product concept can be adapted into different marketing formats while maintaining consistency, visual quality, and brand recognition.
Skills demonstrated:
• AI Image Generation
• Prompt Engineering
• Product Visualization
• Social Media Advertising
• Brand Visual Development
• Product Photography & Enhancement
• Advertising Creative Design
• 3D Commercial Design
• Creative Direction
• Multi-Format Campaign Design
Concept → Create → Adapt → Deliver
The goal was to create a complete campaign system rather than a single image — showing how one product can become a professional, cohesive visual identity across multiple digital marketing channels.
Took me a second to see the fold in the mark and now I can't unsee it, perfect for a dual-screen phone store. Was the slash always part of it or did it start as two plain stacked bars?
🥤 Turning a global brand into a visual experience.
I created this Pepsi social media campaign concept with a focus on bold visuals, strong typography, product storytelling, and attention-grabbing composition.
For the Pepsi Zero Sugar concept, I explored a refreshing, energetic direction built around “Zero Sugar. Full Pepsi.”
For Pepsi MAX, I went for a more dynamic, high-energy approach with “PLAY AT MAX.” — combining product placement, photography, motion-inspired elements, and Pepsi’s signature visual language.
🎨 What I worked on:
Art direction & concept development
Social media poster design
Typography & visual hierarchy
Photo manipulation & compositing
Product-focused composition
Brand-focused color treatment
CTA & campaign messaging
I'm always looking to create, collaborate, learn, and work on real-world creative projects.
🚀 Open to design opportunities, freelance projects, internships, and collaborations. Let’s create something impactful.