Another throwback project. I did this holiday campaign video and key visuals for Philosophy (Coty...

Another throwback project. I did this holiday campaign video and key visuals for Philosophy (Coty...Another throwback project. I did this holiday campaign video and key visuals for Philosophy (Coty...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

susie aminian

• Sep 12

Another throwback project. I did this holiday campaign video and key visuals for Philosophy (Coty) inspired by The Nutcracker. Photographer: LACEY. Paper artist: The Makerie. We made a mini paper set and shot the ballerinas separately. We took silhouetted shots of the ballerinas, stop-motion animated them with the photos of the paper set, and brought them to life with a custom piece of music.

Art Direction Creative Design Adobe Suite

Robert Kostrzewa

• Oct 19

AI video is not about pressing generate. It’s about controlling the direction before anything moves. This short beauty concept was built from: • one veeeeeeeery detailed prompt • 8 reference frames • basic editing and polish in Photoshop and After Effects The interesting part for me is not that AI can make a video. It’s that you can start directing it with a clear visual system: • same color language, • same model mood, • same product world, • same campaign feeling across stills and motion. That’s where AI gets useful for brands. Not as a random generator, but as a way to prototype campaign ideas faster, test visual directions earlier and turn static concepts into motion without a full production setup. Tools: • Magnific (Nano Banana 2 + Seedance 2.0) • Adobe (Photoshop + After Effect) Full case study here: https://designmorphic.com/impossible-species #AICreative #CreativeDirection #ProductMarketing

Completed work

magnific photoshop generativeai AI Art Creative Design Graphic Design