How do you brand a business that doesn’t fit into one box?

Dario Nuzzarello built a Studio that works across engineering, IT, strategy, and software. The challenge was creating a typographic identity that could bring all those disciplines together without limiting the brand to just one.

I wanted to avoid making it feel overly technical or cold. Since Dario’s work is highly custom and interdisciplinary, the identity needed to feel precise and structured while still being human and approachable.

Sometimes, the best solution is finding the right type, proportions, and details to make a name stand on its own.

What do you think about the final result?

A studio that spans engineering, IT, strategy and software is a naming and typography problem more than a logo problem, so leading with type was the right call. Precise but human is a hard line to walk. Did Dario push for a symbol at any point?

Just added a new packaging case study to my portfolio. I did the taste test here, but in the end chose the one that didn't win.

See why below ↓

wait the taste test winner didnt end up being the final pick? whats the story there