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Assembly | Creative Direction for an AI Platform
I created a playful and expressive visual direction for Assembly, an AI infrastructure platform built for developers and AI teams.
I wanted to move away from the predictable visual language of AI products and create something that felt more human, experimental, and visually distinctive.
I explored colorful 3D environments, organic textures, playful shapes, and product-focused compositions to create a visual system that could bring personality to Assembly’s brand and digital presence.
The challenge was finding the right balance between a playful aesthetic and the technical nature of an AI infrastructure product.
My Role
Creative Direction · Art Direction · Graphic Design · 3D Composition · Visual Design · Digital Design
Approach
I used the product interface as the foundation and built a visual world around it, combining:
• 3D product compositions
• Color and material exploration
• Organic textures
• Playful graphic elements
• Digital art direction
• Product focused compositions
The result is a more expressive visual identity for Assembly that makes the product feel approachable while still retaining its connection to the technical AI space.
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VYRA is a futuristic landing page concept for a spatial VR platform that helps brands and teams create immersive digital environments for launches, storytelling, training, and interactive experiences.
The goal was to translate the feeling of entering another world into a clean, premium digital interface. The visual direction combines oversized typography, immersive photography, minimal UI, and vibrant orange accents to create a strong sense of technology and motion.
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• a cinematic hero composition that immediately introduces the VR experience;
• oversized typography integrated with the main visual to create depth and movement;
• a minimal black, white, and orange palette that keeps the interface futuristic without feeling overly technical 🟠;
• subtle orbital graphics and supporting details that reinforce the idea of spatial environments;
• a clear “Start your world” CTA that connects naturally with the brand message;
• supporting metrics and micro-elements that add a sense of technology and precision;
• responsive mobile layouts that preserve the visual impact while simplifying the composition 📱;
• a clean mobile navigation experience that keeps product, custom VR, pricing, and support easy to access;
• a flexible visual system suitable for VR products, immersive platforms, and emerging technology brands.
The result is a bold digital experience that makes spatial technology feel premium, accessible, and exciting — turning the website itself into the first step toward an immersive world.
Looking to create a memorable website for your VR, AR, AI, or emerging technology product?
Let’s build a digital experience that feels like the future 🚀
Amazing
You’re looking for a designer and land on one of these.
Same person, same photo, two very different introductions.
Which one makes you want to see their work?
70 voted
52%
64 voted
48%
134 votes
Closed
the two intros feel very different. which one won?
One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
