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The business had grown. The brand needed to catch up.
Wovo’s new identity translates its ambition into a sharper, technology-led system designed to feel progressive, energetic, and built for the future of fitness.
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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ORBIS was built around a simple belief: every brand needs direction.
In an ever-changing communication landscape, businesses need more than visual appeal—they need a clear position and a recognizable presence. ORBIS was created as a creative studio focused on shaping that direction, transforming strategy, communication, and design into meaningful and lasting brand experiences.
Its visual identity is inspired by the concept of an orbit: a continuous path toward a purpose. The primary symbol represents an open trajectory, expressing movement, growth, and the pursuit of new opportunities. Every typographic decision reinforces that concept; from the open symbol to the upward motion embedded in the letterforms, the identity subtly communicates progress while maintaining clarity and balance.
Rather than creating logos, ORBIS develops visual systems that can evolve alongside the brands they represent. Whether through branding, digital experiences, environmental graphics, or communication, every element becomes part of a unified strategy.
Because design isn't the destination.
Direction is.
love this typography, it's so distinctive!
Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?
Spent way too long asking: can a brand look like it survived a riot and still hold up on a billboard? XEROX RIOT is my answer — every "random" letter in the logo actually follows the same rule, at every scale, every time. Chaos, but load-bearing.
When my page reloaded i didnt saw who post this, but i knew it was you at first glance. Really good and characteristic work. I like that dark street style blending with contrast color in a way you do it. Great work once again!