Been playing around with a new toy of mine - Raspberry Pi Pico
Built a tiny project - morse code converter.
I really love experimenting with different tech, trying stuff out, building small projects and learning about things I don't get to touch during my usual work.
Researching a new technology, building a cool, tangible project and actually making it work is probably the best feeling a human being can experience! :)
Seeing the complexity of even the least sophisticated computers makes you really appreciate everything around you!
(btw hello world is .... . .-.. .-.. --- / .-- --- .-. .-.. -.. in morse code!)
Title: Electrolux PerfectCare 600 — AI Commercial Concept
An unofficial AI-generated commercial concept for Electrolux PerfectCare 600.
I created a premium visual story where water, soft blue fabric, and delicate flowers transform an everyday laundry moment into an ocean-inspired experience of freshness, movement, and gentle care.
The project combines AI image generation, art direction, product storytelling, and visual editing to create a short vertical campaign for social media.
Role: AI Creative Director · AI Video Creator
Tools: AI Image Generation · AI Video · Visual Storytelling · Editing
Format: Vertical social media commercial
For me, it’s cultural context. AI can generate references, but it can’t fully replicate lived experience. As a South African creative, so much of my work relies on instinct, memory, language and the nuances of how we actually experience our culture.