Created a two-part Android application for Jepreto, meeting the needs of booth managers in the case of easy setup and of guests who do not want to learn anything while using it. Rather than just making an app based on the existing desktop one, the approach here was to concentrate on system visibility and recovery from errors to avoid “silent failures” (e.g., printer malfunction without any messages). Main methods include creating a single “Booth Readiness” screen, designing failures as dedicated screens that can be easily recovered from, and making an adaptive onboarding process for beginners and experienced booth managers.
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Revamped the Elcorps loyalty program (supporting 137,000+ members) to address silent drop-offs during the verification and redemption process. Instead of simply making the rewards more "glamorous" like they originally asked for, I audited the user journey and found the actual problem: OTP dead ends and a mysterious black box redemption process. Forgiving error handling, transparent point breakdown modal prior to commitment, and one state model across the member mobile app and the operator web interface. Outcome: Scalable dual-surface solution with matching data for members and staff.
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Transformed three vague client complaints into a validated, prioritized UX roadmap for Jepreto's self-service photobooth software. Instead of treating subjective feedback as specs, I conducted video analysis, operator observation, and user surveys. Discovering the real problem wasn't missing features but unclear interactions. Key solutions included consolidating duplicated settings into a single source of truth, adding inline help text to clarify existing controls, and implementing error prevention warnings. Delivered a severity-ranked issue list, critical bug reports, and product roadmap recommendations, empowering the client with tools for continuous self-validation.
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Redesigned Flomotion’s website to shift their market perception from a traditional "vendor" to a trusted "growth partner" for SMEs. By replacing vague proposals with transparent 3-tier pricing, upfront micro-metrics (e.g., "3.4X average ROAS"), and low-friction WhatsApp CTAs, the new design eliminated pricing anxiety. Result: The site now generates 10–15 qualified leads per month while significantly reducing time spent on unqualified prospects.
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