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Commissioned by the marketing team at Harrods, this animation explains the workings of the 'Customer Rewards' loyalty programme.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Modus is a contemporary urban boutique hotel built around architectural clarity, controlled warmth, and quiet confidence.
The identity avoids decorative luxury and instead focuses on structure, proportion, and atmosphere. Inspired by the building’s curved facade, warm wood tones, and evening light, the visual system balances deep greens, muted brass accents, and restrained serif typography.
The language of the brand reflects the hotel itself. Urban yet intimate. Modern yet timeless. Every element supports a cohesive experience where design is intentional and hospitality feels personal rather than performative.
Modus positions itself not as spectacle, but as presence. Luxury here is measured in precision, materiality, and atmosphere.
Credits :
Animation: @Jitter
Graphic Design: @Figma
Beautiful restraint. The identity really captures that ‘quiet confidence’ you described — especially how structure and warmth stay balanced without slipping into decorative noise.
Wujhat | Brand Identity
A premium tourist resort network in Oman, reflects the essence of rejuvenation, meaningful recreation, and reconnecting with loved ones.
The identity conveys hospitality, authenticity, and trust through a modern yet culturally grounded visual system. Rich earthy tones, refined serif typography, strong immersive imagery, and a blend of organic and geometric elements create a warm, elevated, and memorable brand presence rooted in the spirit of Oman
See full project and more context about it.
The earthy tones and refined typography capture that Omani hospitality feel really well. Culturally rooted without being cliché.
Strong visuals + clear messaging = unfair advantage.
Most brands still underestimate how much perception drives conversion.
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