Complete Brand Identity Design for Projecto Noite Tranquila

Complete Brand Identity Design for Projecto Noite TranquilaComplete Brand Identity Design for Projecto Noite Tranquila

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Lucio Sande

• Jun 4

Developed the complete visual identity for Projecto Noite Tranquila — including the crescent moon and cardiac pulse logo, Navy/Teal color palette, typography system, and brand guidelines applied across field materials, service cards, donor presentations, and digital platforms.

Brand Strategy Graphic Design Project Management Adobe Illustrator Google Docs Microsoft Word

Yana Tereshchenko

pro

• Sep 15

Client’s choice vs. Designer’s choice 👀

I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.

These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.

The interesting part? My client chose Concept 1. I chose Concept 2.

Now I’m curious what other creatives think.

Which direction would you choose — 1 or 2? And why?

Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.

Brand Design

21 voted

44%

27 voted

56%

48 votes

Closed

Asif Aleem

pro

• Sep 17

Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.