I wanted to try something different with product layouts. For this project, I used a clean, split-screen style to show off three different flavors.
My main focus was making the colors look as delicious as the drinks! I used bold background colors to help each shake stand out and kept the text very simple so the focus stays on the product.
It was a fun way to play with "visual rhythm" and color matching.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
My favorite part of this branding and packaging project was working with the different materials. The dark glass, aluminum, and soft paper each bring something different, so I kept the typography and labels simple to help everything sit together.
MagnoToys — Multi-SKU Children's Educational Packaging System
Design and systematic structural layout of a multi-SKU packaging line for children's magnetic educational games. I developed the unified brand grid, managed consistent color-coding across 5 different product variants, and created production-ready vector dielines with precise bleeding and folding lines.