Transforming WoodCrafts with a Unified Lead Generation SystemTransforming WoodCrafts with a Unified Lead Generation System
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🌿 WoodCrafts — from scattered inquiries to a unified lead system
WoodCrafts is a family-owned workshop building raised garden beds, pergolas, garden sheds, and fences for homeowners.
The problem. The business ran almost entirely on Facebook. Inquiries came through comments, Messenger, Telegram, Viber, and phone calls, with no single place to track leads. Customers had no way to browse past projects, estimate pricing, or get quick answers — every question went straight to the owner, including the same pricing question asked repeatedly.
The solution. I designed the experience in Figma and built a fully responsive, live website with Base44, including:
✔️ A project portfolio replacing scattered Facebook posts, showing real completed work
✔️ A pricing calculator that instantly estimates cost for standard raised garden beds by dimensions and materials
✔️ An AI assistant trained on real customer questions about materials, durability, delivery, and custom orders, which hands off to direct contact when a question needs a personal consultation
✔️ A consultation request form for custom projects
The automation. Consultation requests submitted on the site are automatically delivered to Telegram with full customer and project details — replacing manual tracking across five separate channels with one organized stream of leads.
Why it matters. This is a real, operating business with a real bottleneck: too many channels, too much repeated manual work. The new system gives the owner a single place to receive and act on leads, and gives customers a faster way to get the information they need before reaching out.
Built with Figma and Base44, designed and shipped as a live product for a real client.
🎥 Watch the demo video to see the full design process, tools used, and how the project was built from idea to interactive prototype Demo Video (the same as attached): https://drive.google.com/file/d/1T4DTrNSOPLiorc8rzuOTLHkmG_WBciw_/view?usp=sharing
If you enjoyed this project, I would appreciate your support ❤️ ———
#base44giveitaglowchallenge @Base44
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Oleksandra's avatar
I absolutely love your project! The design looks beautiful, polished, and very well thought out. I also really like the automation you implemented,it adds real value to the experience. Amazing work, and best of luck in the challenge!
Diana's avatar
Thank you so much! ❤️ I’m thrilled to hear that. I wanted the design to feel polished and approachable, while making sure the automation added genuine value rather than being just a nice extra. I’m so glad that came across in the final result 🙌✨🚀
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Oleksandra's avatar
Hyperactive Design logo
Wow, what an amazing project this is! I love that it’s contributing to such a meaningful cause and has the potential to genuinely help people. Wishing you the very best of luck, I hope you win! 🙌
Diana's avatar
Thank you! ❤️ I really appreciate that. It was a rewarding project to work on, and I’m glad its impact comes through. 🙌
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Oleksandra's avatar
Hyperactive Design logo
😍😍😍 it’s absolutely amazing project
Amirul's avatar
Vectorion Design logo
Hi Diana, this is amazing work! I impress with your process research, bold execution, and ability to simplify the messages. Congratulation and I wish you'd won the challenge!
Diana's avatar
Thank you so much for your kind words! ❤️ I’m really glad the research and thought process came through in the final result. It was a challenging but rewarding project, and comments like this make the effort feel worthwhile. Thank you for the support! 🙌
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Hyperactive's avatar
Hyperactive logo
I love your work and impact so much, also these amazing colors and the layout and the idea that you created your own knowledge base inside the product, great job I wish you to win 😍
Diana's avatar
Thank you! ❤️ That means so much to me. I’m especially glad you noticed the custom knowledge base—it was designed to make the experience genuinely useful for customers. Thanks for the encouragement and support! 🙌😊
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Maryna's avatar
Amazing work! 👏 I really like how this project combines beautiful design with a solution to a real business problem. Every feature feels purposeful—from the pricing calculator to the AI assistant and lead automation. It's inspiring to see a product that's both visually polished...
Diana's avatar
Thank you so much for the thoughtful feedback! ❤️ That balance between great design and real business value was exactly what I was aiming for. Your support and encouragement truly mean a lot! 🙌🚀✨
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Natalia's avatar
A really great project!😍😍😍The presentation is incredibly detailed and interesting!
Diana's avatar
Thank you so much! ❤️😍 I’m really happy you enjoyed the presentation. I put a lot of effort into showing not just the final product, but also the thinking and decisions behind it. Your kind words mean a lot—thank you for the support! 🙌✨
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Ruslana's avatar
Such a well executed project! Amazing job!
Diana's avatar
Thank you so much! ❤️ I’m glad you liked it! It was a challenging project, but also a very rewarding one to build. I really appreciate your support and kind words! 🙌✨
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Alexander's avatar
Excellent work! I like the idea and its implementation. The automation is very convenient and meets business needs.
Diana's avatar
Thank you so much! ❤️ I’m glad you found the automation useful. One of my main goals was to create something that not only looks good but also genuinely helps the business save time and handle customer inquiries more efficiently. I really appreciate your kind words and support! 🙌✨
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Divya's avatar
It's really good Diana🔥
Olha's avatar
Amazing 😍 good luck with the challenge 🚀
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