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A contemporary reinterpretation of a traditional Southeast Asian dessert, this chocolate bar translates the soft, nostalgic experience of tutu kueh into a refined indulgence. Tutu kueh is small, steamed rice cake, typically shaped like a flower and filled with sweet coconut or ground peanuts.
The packaging draws from the dessert’s iconic moulds—reimagined as a repeating floral system for the inner wrap. A diagonal ribbon motif subtly references the pandan leaf on which tutu kueh is traditionally served, anchoring the design in cultural memory through abstraction. A foil stamp of tutu kueh serves as a seal to the chocolate bar.
By shifting tutu kueh from a momentary street snack into a crafted chocolate format, the design explores how heritage flavours can be preserved, elevated, and reintroduced to a new generation of consumers.
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