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Pure Reflection is a modern brand built around clarity, cleanliness, and trust. The goal of this project was to design a visual identity that feels pure, professional, and adaptable, while remaining consistent across both digital and physical touchpoints.
The logo system is based on strong geometric forms paired with fluid motion elements, representing reflection, flow, and transparency. A clean blue-toned color palette was chosen to communicate reliability, freshness, and calm qualities essential to the brand’s positioning.
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I've been lucky to be featured in a few books over the years, but when David Airey asked me to be in his new book, I jumped at the chance!
I've been a huge fan of his previous work, two of which I own.
Identity Designed: The Process
Identity Designed
So, to be in his new 'Logo Design Love - A Guide to Creating Iconic Brand Marks' is nothing short of awesome!
If you're not already familiar with his, I recommend getting at least one. His books are the kind you buy for yourself and then end up gifting to everyone you know. Identity Designed and Identity Designed: The Process are industry staples that shaped how alot of us think about brand identity.
And if that wasn't enough, I'm placed right next to Paula Scher! I had to read that twice. 🙏
I can't wait to dig through these pages!
Placed next to Paula Scher in David Airey's new book - that's an absolute honour! Identity Designed is a must-have 🙌 Congratulations Alex, you've earned that spot!
Most entrepreneurs have ideas. Very few have a crowd to test them on.
PitchArena: Rise of the Sharks 🦈
It's a gamified pitch competition platform where two types of people level up together.
Neither side works without the other. That's the whole point.
Categories: Education & Learning + Social & Community + Entertainment & Gaming
(Yes, all three)
Built entirely on @bubble!
8 pages. 7 data types. 12+ workflows. One genuinely new idea.
🔗 Try it here
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#LevelUpWithBubble #BuildOnBubble
Such a great idea . Having a blend of all three categories is a different league!
I love a good before and after.
This project was a full transformation for the Pan-American Equestrian Federation, spanning both branding and landing page design. Their previous identity and website felt dated and lacked the clarity and presence the organization truly holds.
This wasn’t just a visual upgrade.
We approached the landing page with a clear objective: communicate a large amount of information with precision and ease. That meant restructuring content, prioritizing what matters most, and creating a strong foundation the brand can continue to build on.
The result is a system that feels more aligned, more intentional, and far more effective.
Take a look at the before and after, and let me know what you think.
Check out the live landing page here: https://www.paecequestrian.com/
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