Two logo directions for tuesdae šŸŖ A DTC premium cookie brand built around a simple idea: ugly Tu...Two logo directions for tuesdae šŸŖ A DTC premium cookie brand built around a simple idea: ugly Tu...
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Two logo directions for tuesdae šŸŖ A DTC premium cookie brand built around a simple idea: ugly Tuesdays deserve gorgeous cookies. Which one would you pick šŸ‘‡
Classic Crumble
Cursive Crumble

7 votes

Ends in 1d

Syed's avatar
i love the second one
Dua Web's avatar
Thanks for sharing your thoughts 😊
Mark's avatar
pro
• 16h
Classic Crumble — the cookie swapped in for the "O" only works if the wordmark stays blocky enough to read as a letterform first. Cursive dae loses that anchor point entirely, so the cookie mark would need to move off the type to still land.
Dua Web's avatar
Thank you for sharing your thoughts 😊
Kabir's avatar
Split Creatives logo
pro
• 29m
Love the concept šŸ˜‚ I’d pick the direction that feels more playful and indulgent.
MD Rafee 's avatar
Went with Classic Crumble too. Mark's point about the anchor point is exactly it, the cookie needs a blocky letterform to actually read as part of the mark instead of just floating next to the type.
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