Editorial vs. Commercial Web Design: Which Boosts SalesEditorial vs. Commercial Web Design: Which Boosts Sales
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
Option A
Option B

27 votes

Ends in 3h

amr's avatar
Lamsa logo
Option 1 very professional
Asif's avatar
Agreed. Option 1 feels more premium and brand-focused. It creates a stronger first impression and gives the content room to breathe.
Atolani's avatar
Options A is very better
Asif's avatar
I can see why. Option A creates a stronger brand impression and feels more premium. Do you think that would still be your choice if the goal was maximizing conversions from cold traffic?
MD. Tanvir's avatar
Great layout
Asif's avatar
Thank you! Glad you like the layout.
Juice's avatar
A catches attention. B closes the sale.
Asif's avatar
🙌 Depends on intent.
A builds perception and trust. B reduces friction and drives immediate action.
Olubade's avatar
I love A
Asif's avatar
A has a premium feel. Great choice.
Chidera 's avatar
I prefer Option A
Asif's avatar
I agree. Option A feels more premium and distinctive.
Krishna's avatar
option A colour is nice
Asif's avatar
Thankyou. Glad you like the colours.
Krishna's avatar
you may try to use similar in second layout, that might also works well.
Asif's avatar
Yes, that’s a good idea.
I’ll keep the same premium direction in the second layout and test a similar approach too.
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started