Help me define which one fits more the brands identity πŸ€” Should I show the bts and put it as a p...Help me define which one fits more the brands identity πŸ€” Should I show the bts and put it as a p...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Dennis's avatar
The Rad Cactus logo
pro
β€’ Aug 14
Help me define which one fits more the brands identity πŸ€” Should I show the bts and put it as a project? πŸ€·πŸ»β€β™‚οΈ

21 voted

53%

19 voted

47%

40 votes

Closed

Herosworth's avatar
The first one feels more natural, while the scale down for the second one dosen't feel so right
Dennis's avatar
The Rad Cactus logo
pro
β€’ Aug 16
Is the scale down coming at the wrong time? Or is it just irrelevant?
Mayowa's avatar
Nice one
Dennis's avatar
The Rad Cactus logo
pro
β€’ Aug 16
Thank you @Mayowa Philip
Maty's avatar
Depends a lot on what the brand voice is elsewhere. If the rest of their marketing is loud and energetic, zooms and color sparks probably reads truer, if it's more premium and quiet, minimal wins by default. Which way does the rest of their identity lean?
Dennis's avatar
The Rad Cactus logo
pro
β€’ Aug 16
Well for me it would be more funny and energetic - but their overall brands values aren't very cohesive so I'm not too sure
Afnan 's avatar
Always minimal
KEEMIE's avatar
πŸ™Œ 😍
Amine's avatar
the zoom and color sparks gives more energy to the motion
Dennis's avatar
The Rad Cactus logo
pro
β€’ Aug 16
I feel that way too - thank you for your input!
Hichām's avatar
Zooms and color sparks for me. It has the kind of energy that makes a logo feel alive ✨ And yes, the behind the scenes would make a great project.
Dennis's avatar
The Rad Cactus logo
pro
β€’ 2d
Thank you @Hichām . πŸ™ŒπŸ»
Bruno's avatar
Personally a bigger fan of the first one. There's something not so satisfying about the heavier bounce in the 2nd one, and I also don't like how it almost touches the top edge of the screen. It makes the eyes stray away too much.
Nazar's avatar
Yasno Design Agency logo
so close lol. zooms for me
Dennis's avatar
The Rad Cactus logo
pro
β€’ 2d
Thanks :P
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started