Help me define which one fits more the brands identity π€ Should I show the bts and put it as a p...Help me define which one fits more the brands identity π€ Should I show the bts and put it as a p...
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Depends a lot on what the brand voice is elsewhere. If the rest of their marketing is loud and energetic, zooms and color sparks probably reads truer, if it's more premium and quiet, minimal wins by default. Which way does the rest of their identity lean?
Personally a bigger fan of the first one. There's something not so satisfying about the heavier bounce in the 2nd one, and I also don't like how it almost touches the top edge of the screen. It makes the eyes stray away too much.
Iβm currently working on a branding project for Massage & Mocktails β a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now Iβm curious what other creatives think.
Which direction would you choose β 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
Concept 2 for me. That interlocking figure mark reads as two people meeting, which is the actual brief here, so it gives you more to build a system on. Concept 1 is the safer, more literal pick, which is usually why clients reach for it.
Hero 1 shows the hero text very well but you might need to work on the Hero CTA for "join the masterclass", I will probable miss it as a key action if I was a regular user