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Strong brands are not always built through reinvention. Sometimes they are built through refinement.
Our client already had a clear mission, valuable community, and meaningful momentum. What was missing was a brand presence that fully reflected the caliber of the network behind it.
Our focus was elevating how the brand showed up.
Because perception matters.
When a brand’s presentation matches the quality of what it offers, trust builds faster, authority strengthens, and people take notice.
Not every business needs a full rebrand.
Many simply need a stronger presence.
Is your brand presence reflecting the quality you deliver?
#brandstrategy #brandpositioning #branding #brandidentity #visualidentity
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Most IT brands look the same. Cold blues, corporate grey, technical language. The assumption is that procurement teams and IT departments will respond to this.
But TECCO wasn't built for them.
A team with 13+ years of experience and over 200 clients offers high-tech IT solutions at accessible prices. The brand needed to feel clear, transparent, and approachable, not heavy, expensive, or distant.
Together with Agarajab, we solved it this way.
The name came first.
TECCO carries its functional role (Tech Company and Tech Consulting) and its core promise (High-Tech + Low-Cost). Short and dynamic, it replaces heavy terms like “Tech Consulting” with something far more approachable.
The color system follows a 'Thermal Analysis' logic. We traded the diagnostic alarm of green and red for warmth. A vibrant gradient from neon green to lilac provides a pulse check on IT health: a living business reading.
The modular T mark is designed to lock together like a puzzle piece. It symbolizes the seamless integration of technology into a business ecosystem. This logic adapts to digital and physical environments with equal agility.
Every decision looked aesthetic. Each one was strategic.
Check out the full case study: https://lnkd.in/dWB7bxCQ
#BrandStrategy #Branding #Naming #BrandIdentity #VisualIdentity #ArtDirection #CreativeDirection
Love this!
Most brands look good in one place.
Few work everywhere.
Clyra is designed as a complete branding system - not just a logo.
Built with:
• A clean, scalable identity
• A balanced color system
• Real-world applications (packaging, lifestyle)
• A structured bento layout for clarity
The goal wasn’t just aesthetics - it was consistency across every touchpoint.
Because that’s what makes a brand feel real.
If you’re launching or refreshing a fashion or eCommerce brand, I help you create a clear, scalable identity system that works across logo, color, typography, packaging, and digital touchpoints.
📩 Book a project with us today and let’s turn your idea into a brand people remember.
ecommercebrandingfashionecommercefashionbrandingUI DesignUser ResearchUX DesignAdobe IllustratorAdobe PhotoshopFigma
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