NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Created this custom 3D icon set for 3D Walkabout.
The icons are built around a cube-based system, with subtle variations to clearly represent different services while keeping a cohesive brand identity.
Hi Designers and Lurkers,
I just created a brand identity for a very niche market of wanderers.
🛣️ NIJA means crossing paths
🐼 The panda symbolizes the calm and paradise of vegetation
NJIA PANDA is a travel boutique company that provides tented lodges and predefined packages for travelers.
P.S. It is my first time ever using Photoshop for a mock-up. 🫣
Tell me your thoughts in the comments: if you were designing for a similar brand, what would you change? 🤔