A look at the identity we designed for Vetti, a dog health monitoring brand.

There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.

That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.

Also, an excellent excuse to spend far too long choosing dog photos.

Really nice balance between data-driven technology and the emotional side of pet care. The connected dot system is a great way to make something technical feel approachable, and the warm photography really brings the brand closer to the pet owners.💯

I usually don't stop at 3 breakpoints when building a website.

Most people think about: Mobile, Tablet, Laptop

I like adding one more: Desktop

Because what looks great at 1440px can feel completely different at 1920px... - The layout gets too wide. - Spacing starts feeling off. - Content loses its balance.

So I like testing the system across: Mobile → Tablet → Laptop → Desktop

Not because every website needs exactly 4 breakpoints. But because responsive design isn't about making a few screen sizes work.

It's about making the whole system work.

Follow Rushabh for more website fundamentals, experiments, and things I learn while building for the web.

Wide screens expose spacing issues that laptop previews can hide.