Another day, another happy client! 🇪🇸✨

Proud to have designed the logo for TARA, a brand based in Spain. Every project is a chance to transform an idea into a meaningful visual identity, and seeing another satisfied client makes the journey even more rewarding.

Thank you for trusting me with your brand. Here's to creating logos that are simple, memorable, and built to leave a lasting impression.

wow! perfect Branding. What tool did you use

figma made a big chunk of our jobs free at config last week and honestly i think that's a good thing because once you get past the initial panic it's actually pretty clarifying. they shipped native motion, ai shaders you summon from a sentence, code layers, and plugins you build just by asking, so the slow specialized production work that used to be the hard part is mostly a prompt now, and if you sell design the smart move is to get past mourning the craft getting cheaper and start paying attention to where the value quietly moved instead.

when everyone's working off the same canvas with the same agent and the same defaults the work naturally starts to converge, and polish stops being the thing that sets any of us apart, so what's actually left to sell is the decision underneath it, the which-buyer and which-angle and whether-it-should-even-move part that the agent will happily dodge making for you, and that's the part clients still pay us for. i've never once been hired for the logo, and that just got a whole lot more true.

Read on Linkedin Read on X Read on Substack

This is why I keep saying designers should become better product thinkers because when everyone has access to the same tools, judgment becomes the competitive advantage.