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While working for iHeartMedia, I developed a 1940s-themed campaign for a retail client's 93rd Anniversary Sale. Exceeded benchmarks in two weeks. Client went on to increase their annual spend with iHeart by 40% YoY and attributed $700K in incremental sales to the long-term partnership.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI Creative Director & Consultant
For the past two years, I've worked with brands and artists at the edge of what AI can do by testing, combining, and refining tools and workflows to find what actually works, not just what looks impressive on the surface.
Some experiments succeeded. Others failed. Every one taught me something. The piece I almost didn't publish often became the one that resonated most.
That process gave me a real understanding of where AI creative work stands today and where it's headed. I stay ahead of the latest tools and techniques, but I filter for what creates value, not what's trending.
From the first spark of an idea to final delivery, I help brands turn concepts into high-quality AI content and campaigns.
Looking for strategy and guidance on where AI fits into your brand? Let's talk.
Looking for someone to create exceptional AI content for you? Let's work together.
Awesome mate!!!!
Every outdoor brand sells you the summit.
This one refuses to show it. Ever.
The Unclimbed exists entirely at the threshold — locked gates, fogged-out peaks, one dying fluorescent light doing all the work. No conquest. No arrival. Just the wait.
This is awesome
Finnovate Africa Instagram Growth: Increasing Organic Views in 24 Hours
I helped improve Instagram content performance by analyzing audience behavior, optimizing content decisions, and creating a more human-centered approach to brand communication.
Strategy Used:
Studied analytics and adjusted content based on performance insights.
Analyzed audience behavior to understand what content they were more likely to engage with.
Used human-centered content to create stronger connections with the audience.
Posted during periods when the audience was most active.
Focused on storytelling rather than simply sharing information.
Result:
Increased organic Instagram views from 3,000+ to 6,000+ views within 24 hours through strategic content optimization.
