Efenudu Mercy
Social Media Strategist for Personal Brands
New to Contra
Efenudu is building their profile!
I partnered with a founder to build a stronger LinkedIn presence through a strategy focused on consistency, relevance, and audience connection. Rather than chasing trends, I developed content that reflected the founder's expertise and encouraged meaningful engagement.
Strategy Used:
Storytelling to build trust and authenticity.
Audience understanding to create content that resonated with the right people.
Audience engagement to foster conversations and strengthen community.
Content direction to ensure every post aligned with the founder's personal brand and business goals.
Analytics to measure performance and refine the content strategy.
Result:
Grew the founder's LinkedIn audience from 200 to 1,000+ followers in three months through an organic, strategy-led approach.
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Social Media Growth Strategy for Lunovo Energy
I came across Lunovo Energy while scrolling through Instagram and decided to do something I'd never done before I created a complimentary social media growth strategy for a brand that had never heard of me.
As I reviewed their social media presence, I looked beyond aesthetics and focused on what could help the business grow.
My strategy focused on:
* Auditing their existing social media presence to identify strengths and growth opportunities.
* Evaluating audience engagement and identifying ways to improve community interaction.
* Recommending trust-building content, including behind-the-scenes videos, customer testimonials, and team-focused storytelling.
* Developing content pillars aligned with customer pain points and business goals.
* Suggesting influencer collaborations, UGC, promotional campaigns, and trend-based content to expand reach.
* Improving the customer journey through stronger calls to action and additional conversion touchpoints.
* Providing practical recommendations to help turn followers into engaged community members and potential customers.
This project reflects how I approach strategy: observing first, asking questions, and creating recommendations that connect content with business goals.
https://docs.google.com/presentation/d/1IDenPEokXetAH4kBLDRpE89fokS4bfBPR2y2nXcOHlk/edit?usp=drivesdk
(https://docs.google.com/presentation/d/1IDenPEokXetAH4kBLDRpE89fokS4bfBPR2y2nXcOHlk/edit?usp=drivesdk)
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Finnovate Africa Instagram Growth: Increasing Organic Views in 24 Hours
I helped improve Instagram content performance by analyzing audience behavior, optimizing content decisions, and creating a more human-centered approach to brand communication.
Strategy Used:
Studied analytics and adjusted content based on performance insights.
Analyzed audience behavior to understand what content they were more likely to engage with.
Used human-centered content to create stronger connections with the audience.
Posted during periods when the audience was most active.
Focused on storytelling rather than simply sharing information.
Result:
Increased organic Instagram views from 3,000+ to 6,000+ views within 24 hours through strategic content optimization.
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Organic TikTok Growth Through Strategic Content
I used a combination of audience understanding, relatable storytelling, trending sounds, and content strategy to create organic growth on TikTok.
Strategy:
✨Audience Understanding —Created content based on my audience's interests, pain points, and conversations.
✨Relatable Content — Focused on real experiences and topics that encouraged connection and engagement.
✨Trending Sounds — Leveraged relevant trends to improve discoverability.
✨Storytelling — Used strong hooks and narratives to capture attention and increase watch time.
Results:
Generated multiple organic-performing videos with:
✨11K+ views
✨17K+ views
✨14K+ views
The screenshots serve as evidence of the content performance.
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