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Designed the logo refinement and Grand Opening promotional materials for Utsav Indian Cuisine, a restaurant in Frisco, TX. I created a warm, modern visual direction that balanced authentic Indian influences with a contemporary feel, including a refined wordmark and two promotional poster variations for digital and print use.
My role: Brand & Graphic Designer
Deliverables: Logo Refinement, Grand Opening Posters &Promotional Design
Project type: Client Project
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The concept combines four unique architectural arches, each representing a key part of the café experience:
☕ Coffee
🪑 Comfort
🌿 Nature
🏛️ Modern Space
Every color, shape, and detail was carefully crafted to create a timeless, recognizable identity that feels welcoming and premium.
Love this! The execution is really clean. As a Figma UI Designer, I really appreciate the attention to detail here.
ECHO — The Interface Is Alive
My entry for the @rive_app
I built a psychological-horror experience where the interface itself becomes the antagonist
You weren't investigating ECHO.
ECHO was investigating you.
Play it: https://echotheinterfaceisalive.netlify.app
#rivehalloweenchallenge
The interface investigating you is a strong turn on the haunted UI idea. What does ECHO track about the user to decide how it reacts?
Case Study: Color Palette & Tagline Exploration for Elichi Cafe Branding
I recently developed a visual identity for Elichi, a proposed cafe brand specializing in cardamom-infused coffee and artisan baked goods. The project goals were to create a distinct, memorable logo and a cohesive system that reflects warmth and flavor.
This exercise was a direct comparison of two competing creative directions, testing how color palette shifts and tagline variations fundamentally alter brand perception for the same logo structure.
Concept 1 (Green Palette):
Focus: Organic heritage, botanical freshness, and high-energy mornings.
Palette: Deep Forest Green and Off-White/Light Cream.
Tagline: "Freshly brewed moments & warm bites" (More active, food-forward).
Designer's Note: The green directly references the botanical origin of cardamom (elichi). This approach feels health-conscious, fresh, and grounded, making it ideal for a brand emphasizing natural ingredients and a clean aesthetic.
Concept 2 (Rust Palette):
Focus: Deep warmth, comfort, coziness, and rich espresso flavor.
Palette: Rich Rust-Orange/Terracotta and Muted Taupe/Coffee Cream.
Tagline: "Cozy corners & coffee Dreams" (More aspiration, comfort-focused).
Designer's Note: The rust palette shifts the focus from the plant to the product—evoking roasted coffee, warmth, and a comforting environment. This direction is about the emotional experience of being in the cafe.
Design Feedback Requested:
As I finalize the brand guide, I would love the input of the design community:
Color Perception: Which color palette better captures the specific blend of cardamom and coffee without losing market clarity?
Versatility: Which concept do you see having more longevity across packaging and signage?
