Two colorway directions for Pine Lake Films, a media and production studio.
Same concept. Three film strips forming the initials P, L and F.
Option A: teal, gold and terracotta. Warm and earthy, feels cinematic and inviting.
Option B: single deep teal across all three letters. Cleaner, more unified, more serious.
The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.
Two ad directions for Aura Aesthetics’ Botox Flash Sale. Same offer, different layout and feel.
Option A: split layout, model left, price card right, olive green accents, bold and direct
Option B: model fills the right, soft rounded cards on the left, all warm neutrals, quieter and more elegant
Which one makes you tap “Schedule Your Discount”? 👇
Which ORBIT pulls you in: the quiet one or the loud one? ✨
One name, two directions. Same idea, an object in motion around a center.
A → Heavy extended sans on black. The orbit is built into the O, a ring with a single satellite. Compact, graphic, impossible to ignore.
B → Light, high-contrast serif with a hairline arc and a tiny spark. The orbit is a gesture, a trail you almost miss. Elegant, airy, a little mysterious.