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Creatives on Contra have earned over $150M and we are just getting started
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
Human by Design!
My subbmision for @contra x @envato challenge.
Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.
Anyone can pull assets from a huge library. Making them feel like one place, that's human.
Built with Envato assets:
Shadow overlays,
AI-generations,
Mockups
Icons,
Music.
Process breakup in the comments! 🧠
Looks really good 👍
WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.
The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user testing, I explored the problem of household food waste and how design could help reduce it.
Instead of creating a traditional cookbook, I designed a visual recipe system that helps dog owners turn leftover fruits and vegetables that are still safe to consume into healthy homemade dog treats. Beyond recipes, the book also teaches users how to identify ingredients that are still suitable for use. Recipes are organized through color-coded categories and illustrated ingredient cards based on preparation methods such as baking, freezing and refrigerating, making the experience faster and more intuitive.
To reinforce the sustainability concept, I also designed the packaging with a second life in mind. After interviewing dog owners and testing the concept, I decided that the fabric wrap would become a reusable bandana for the dog, extending the product beyond the unboxing experience.
Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.
Thanks to Envato, I was finally able to create the complete presentation I had imagined years ago using its AI tools, assets and sound effects to produce realistic product photography with the exact compositions I envisioned, custom mockups for a packaging format that didn't exist, lifestyle scenes, mascot animation, and stop-motion-inspired product sequences that make the project easier to understand visually. Every AI-generated scene was carefully refined and edited to stay faithful to the original project, its research, and the design decisions developed years ago.
I really like how you carried your original concept through to the final presentation, must have felt rewarding to finally call it complete, well done!