Rooted is a nourishment concept developed as a sub-brand of Core Studio, a ladies-only boutique Pilates studio in Abu Dhabi focused on community and holistic well-being.
The logo was conceived as a custom typographic wordmark where meaning is embedded directly into the structure. A subtle branch is integrated into the letter “R”, reinforcing the idea of growth and origin without relying on external symbols or common wellness clichés.
The controlled geometry of the typography balances the organic gesture, maintaining a calm, modern, and premium tone aligned with Core Studio’s visual language.
The result is a scalable and versatile logo designed to support future growth beyond smoothies into coffee, food, and retail applications, while preserving visual cohesion within the Core Studio ecosystem.
Beautifully resolved wordmark. The way the branch is integrated into the “R” feels subtle and intentional without leaning into obvious wellness symbols. The balance between geometry and organic detail works really well.
I recently explored embedding meaning directly into...
Thanks, Rishi. I appreciate you noticing that balance. The intention was exactly that, to embed meaning without leaning on the expected visual cues. Glad it resonates.
ESE GIN — Between the Dunes | Visual Identity & Packaging
ESE GIN draws its curves from the dunes. The signature S catches the light in sculpted olive glass and leaves its imprint in wax.
This is gorgeous, Maya — the sculpted olive glass with that S catching the light is such a clever way to carry the dunes into the bottle itself. And the wax seal imprint is a beautiful finishing touch, it gives the whole thing a crafted, almost apothecary feel. Really cohesive...
What if AI infrastructure data felt calm instead of overwhelming? 🌿
We designed a set of widgets for tracking models, GPUs, and training runs, where every score, price, and metric is easy to scan. Sleek dark cards with soft green highlights float over a rich emerald silk backdrop, turning dense telemetry into something you actually want to look at.
Swipe through the 4 frames to see the model leaderboard, GPU pricing cards, training and inference flows, and live training run charts. 👀
Which widget would you want on your dashboard first? Tell us in the comments! 💬👇