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Rooted by Core Studio
Logo Design
Rooted is a nourishment concept developed as a sub-brand of Core Studio, a ladies-only boutique Pilates studio in Abu Dhabi focused on community and holistic well-being.
The logo was conceived as a custom typographic wordmark where meaning is embedded directly into the structure. A subtle branch is integrated into the letter “R”, reinforcing the idea of growth and origin without relying on external symbols or common wellness clichés.
The controlled geometry of the typography balances the organic gesture, maintaining a calm, modern, and premium tone aligned with Core Studio’s visual language.
The result is a scalable and versatile logo designed to support future growth beyond smoothies into coffee, food, and retail applications, while preserving visual cohesion within the Core Studio ecosystem.
logodesignfoodandbeveragehealthyfoodLogo DesignBrand DesignArt DirectionAdobe IllustratorAdobe Photoshop
Thank you! I’m happy the concept and the presentation came through clearly. I truly appreciate the feedback. 💛
Beautifully resolved wordmark. The way the branch is integrated into the “R” feels subtle and intentional without leaning into obvious wellness symbols. The balance between geometry and organic detail works really well.
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Thanks, Rishi. I appreciate you noticing that balance. The intention was exactly that, to embed meaning without leaning on the expected visual cues. Glad it resonates.
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