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Made a fictional luxury perfume campaign for TULÉA 🌷
I wanted to experiment with product photography, composition, typography, and that clean editorial/luxury look.
“where elegance unfolds.”
Would love to hear what you’d change or improve.
Since you asked: the bottle, the smoke and the pink-to-mauve grade all read luxury, but the marker-script wordmark reads craft market, and it's the one element pulling against the editorial brief. I'd try it small, as a signature under a widely tracked light serif, and see...
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Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me
Elevating Hasuji into a timeless brand.
Hasuji already has a bold and distinctive foundation. With the right brand identity, I’d take it further into a premium, modern, and timeless direction while keeping the logo clean, recognizable, and easy to read.
The goal is to build an identity that feels strong today and remains relevant for years — not just a logo, but a consistent visual system across digital and physical applications.
Brand direction: Premium • Modern • Timeless • Bold • Refined
I specialize in Logo Design & Complete Brand Identity, including logo refinement, color palette, typography, brand guidelines, stationery, packaging, and digital applications.
Available for brand identity projects. Let’s build something lasting.
Great work :)
The N monogram sitting right where the droplet would land is a nice touch for a bio tech brand, feels intentional rather than decorative. Was the water/petri-dish visual part of the brief from day one, or something you pitched after seeing the monogram work on its own?