Character and gamification system exploration for a playful football training app.
Designed as one connected visual world: Winko, an expressive football mascot; Timmy, a friendly practice-timer character; a progressive streak system; and a matching set of journey-map icons and interaction states.
The concept focuses on character consistency, progression, motivation and app-ready visual storytelling — creating a system that can extend across UI, motion and future interactions.
Character Design • Gamification • UI System • Motion Direction
1286 CRAFT
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?