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Your launch video has 3 seconds. Most spend them on a logo.
Nobody cares who you are yet. They care whether you get their problem.
So open on the problem, show the fix, and save the logo for the last frame.
This is the opening of Plumbline, a concept launch film we cut to the beat.
What's the first thing your launch video shows?
https://contra.com/p/F6Zgcmv3
https://givemeprompts.com
Leading with the problem gives the launch story immediate relevance.
The network for creativity
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NURV® 🟠
Phase 39/35. Readiness 94%. 4/28 laps.
A swim, nutrition and supplement app where every number is made of dots and the only color is the one that matters.
Dots as the only visual language with one orange accent is a bold, consistent call.
Recent product update video for a client
Really curious about your process here. Did you start with a storyboard or go straight into motion?
CHANNEL 13 📺👁️ A found-footage horror scene you play through smart glasses.
You open a moldy fridge full of roaches, grab a warm beer, sink into a ruined couch and turn on an old CRT. Every zap, something hooded and faceless gets a little closer in the static. On channel 13 it rushes the glass… and then it comes out. 🎧 Sound on.
How I built it:
• Rive CLI: the whole scene is written in RML with a coding agent (Claude Code), built and checked with rive --verify / inspect / screenshot, then pushed to the Rive editor
• GPU Canvas (WGSL): two shaders. A smart-glasses lens pass over the whole frame (fisheye, chromatic split, low-light grain, light-buzz flicker, digital glitch) and a cursed CRT shader (B/W analog snow, scanlines, rolling bar, vertical-hold slips, the figure bulging the glass, procedural spider-web cracks, power-off collapse)
• Luau scripting: story timing and "dread" level, channels and subliminal flashes, flying glass shards
• Data binding: one Story view model shared across artboards, a Broadcast view model driving the TV
• State machines: beat timelines, roach and bulb loops, 13 channels, all sound cues
• Audio: 22 sound effects, zero music. Fridge hum, buzzing bulb, roaches, footsteps, CRT whine, whispers, heartbeat, screamer, shattering glass
Uses both the CLI and GPU Canvas.
