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REAL ESTATE AGENT POST
My Role: Brand Strategy, Content Strategy, Copywriting, UX Writing, Visual Identity.
Gabriella was starting her career as a real estate agent in Toronto, Canada, so my goal wasn't simply to create social media posts, it was to build a brand that people could immediately connect with and trust.
I started by defining her communication strategy. Because clients choose real estate agents based on credibility and personal connection, I translated Gabriella's personality into a clear brand voice. She is warm, approachable, detail-oriented, and works with high-end properties, so every piece of communication was designed to appeal to a premium audience while remaining friendly and authentic.
I developed the content strategy and editorial calendar using content marketing principles to increase brand awareness and position her as a trusted professional in her market.
For the copywriting, I combined Neurolinguistics with UX principles to create content that feels natural, easy to read, and persuasive. The messaging uses refined language without becoming distant or overly formal, helping build trust while keeping the focus on clarity.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Two heroes. Same EV brand. Opposite pitch.
Cinematic Night sells feeling. Serif-weight headline, "Power Should Feel Silent," the car emerging from a dark forest road, one glowing spec bar underneath. It sells the drive before the numbers.
Configurator sells intent. Bold sans headline, "Engineered for the Road Ahead," bright product shot, a color picker, the price, and "Reserve with $500" right up top. It assumes you already want in.
One flexes emotion. One flexes action.
Car buyers want to fall for the thing before they price it. But a visible price and a clear next step signal you're ready to actually sell.
Which gets the click?
🌙 Cinematic Night
🔧 Configurator
Vote below.
6 voted
67%
3 voted
33%
9 votes
Closed
Really appreciate the balance between creativity and clarity here.
ZOE – Social Media Ads Pack
We developed a premium ad creative suite for ZOE, a leading scientific platform that replaces generic diets with personalized microbiome and metabolic data. The main challenge was to translate complex biohacking research, clinical percentages, and body markers into simple, clickable social media formats. The final deliverables include a high-converting carousel, a static single ad, and a dynamic video asset optimized for Meta and LinkedIn.
The visual style is built on strict data-driven minimalism using clean backgrounds, a precise modular grid, and sharp typography. Technically, the focus was on advanced data visualization–turning complex research into high-contrast charts, body-marker graphs, and engaging myth-busting layouts, while strictly adhering to platform safe zones to drive app installs among entrepreneurs and high-performers.
